WHO SAYS
BEAUTY IS TRANSCIENT?
Italy produces 41% of Europe’s luxury goods.
THE BEAUTY OF EMBRACING NEW PERSPECTIVES
Luxury goods are experiencing a significant increase in sales, and, interestingly, Italy produces 41% of Europe's luxury goods. It is with this context in mind that the Master's Degree Programme in Economics and International Management – Luxury, Made in Italy and Emerging Markets Curriculum prepares students for a career as managers or marketing specialists working in companies operating in the luxury and Made in Italy industries. Students acquire an in-depth knowledge of top-line products typical of the Italian economic system and of the opportunities created by emerging markets and globalisation. Language barriers are inevitably a significant factor when entering international markets. Conducting business in the buyer's tongue can be crucial to creating and establishing mutual confidence on which to ground solid business relations, and is unquestionably so when entering emerging markets possibly working on different cultural and rhetorical models. To address the gaps in trade export skills, UNINT students can: (1) attend all the courses taught in English; (2) learn a second language from among those spoken in the fastest-growing markets and (3) apply for a Double Master's Degree Programme (fully taught in English). Students are also offered the chance to attend lectures, seminars and conferences on the latest developments in emerging market trends and luxury goods sales. Furthermore, the Curriculum offers them the opportunity to participate in a Made in Italy Lab, to apply for an internship in Made in Italy companies, or to study abroad at partner universities such as the Fashion Institute of Design & Merchandising, located in Los Angeles.
The normal requirement for admission to the Master’s degree in Economics and International Management (LM-77) is one of the following qualifications:
The Faculty of Economics offers a preparatory course in Fundamentals of Economics and Business Management, reserved for all those students without a degree in economic fields, but who meet all other entry requirements. The course will provide basic knowledge for the programme. For the academic year 209/2020 the preparatory course is expected to take place from 16 to 27 September 2019. The optional preparatory course is open to all interested students, and has no binding effect on the on registration. First year classes are expected to start from Monday 30 September.
The Master's Degree Programme in Economics and International Management – Luxury, Made in Italy and Emerging Markets Curriculum prepares students for a career as managers of businesses operating in the Luxury and Made in Italy industries (e.g. fashion, design, food, creative industries). On completion of the Programme, students will have extended their expertise and knowledge in brand management, export strategies, branding strategies, retail and merchandising strategies, and emerging market trends.
Academic Year 2019/2020
| COMPULSORY COURSES | ECTS |
| YEAR I | |
| European and International Trade Law (in English) | 9 |
| Political Economy of Italy (in English) | 9 |
| Luxury Goods Management (in English) | 9 |
| International Accounting (in English) or Techniques of Corporate Reporting (Advanced Course) | 9 |
| Economics of Global Trade (in English) or International Economy | 9 |
| English for International Affairs (Basic Course) or English for Fashion, Food and Design (Advanced Course) | 6 |
| YEAR II | |
| Fashion and Intellectual Property Law (in English) or Chinese Business Law | 6 |
| Food and Beverage Industry (in English) or Event Management (in English) or HR Management | 6 |
| Data Analysis (in English) or Social Media Analysis | 6 |
| Competition Law and Consumer Protection or Public Law (in English) | 9 |
| Marketing for Made in Italy (in English) or International Brand Management | 9 |
| Electives | 12 |
| OTHER ACTIVITIES | ECTS |
| Made in Italy Lab | 3 |
| Languages for Business Lab (to be chosen from the following: Chinese, English or Russian) | 3 |
| Internship or other Lab (see Labs) | 3 |
| Dissertation | 12 |
| ECTS | |
| Multimedia Communication and Web Design Lab | 9 |
| Public Communication and Campaigning Lab | 3 |
| Web Design Lab | 3 |
| Languages for Business Lab (to be chosen from the following: Chinese, English or Russian) | 3 |
| Creative Writing and Digital Storytelling Lab | 3 |
| EU Project Management Lab (in English) | 3 |
| Made in Italy Lab | 3 |
The Steering Committee has the role of steering all the degree-programme activities towards relations with local territory, institutions, mass media, the world of work, production systems and civil society, pursuant to article 11 of the Ministerial Decree No. 270 of 22 October 2004 and to MIUR Circular No. 416 of 01/12/2005.Current external members of the Steering Committee of the Faculty of Economics: