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Master's Degree in Economics and International Management - Digital Marketing and Export

The Master's Degree Programme in Economics and International Management – Curriculum in Digital Marketing and Export is designed to provide students with specialised skills in the implementation of marketing and sales strategies aimed at international markets and based on the use of the digital channel. In fact, digital media and e-commerce will soon represent the main means for accessing and controlling foreign markets, in particular by small and medium-sized enterprises (SMEs). This is why, the Course combines knowledge of the operating mechanisms of international markets with theoretical and practical skills in several fields: international marketing, multimedia communication, social media management, brand management, e-commerce and digital payments. Students have the possibility to attend lectures and seminars on the latest developments in new media and digital export. The Course also includes laboratory activities focused on web design, graphics and the analysis of corporate web reputation through the use of sentiment analysis techniques. The course is particularly suitable for students with a Bachelor’s Degree in economics, languages, cultural mediation, public relations and communication. Starting from the academic year 2020/2021, UNINT offers the possibility to attend classes in streaming. Each enrolled student will be provided a tablet, in order to optimize their study.

Fast facts
Academic Year: 2021-2022
Programme Length: 2 years
Access: Free
Location: Rome
 

The structure of the Master's Degree Programme in Economics and International Management – Curriculum in Digital Marketing and Export has been defined analysing the employment opportunities arising from the following phenomena:

  • the increasingly important role of the digital channel in international retail: according to EMarketer "Worldwide Retail and E-commerce Sales" report, in 2023 the value of global e-commerce is expected to reach 6.5 billion dollars (value in 2019: 3.5 billion dollars). The Asia-Pacific area ranks first for digital purchases, with China alone set to grow by 80% between 2019 and 2024;
  • the increasing use of e-commerce as a means for accessing foreign markets by Italian SMEs: according to the Digital Innovation Observatory of the Politecnico di Milano, despite the overall decline in Italian exports recorded in 2020 due to the Covid emergency, the value of Italian B2C digital exports grew by 14%, reaching a total volume of about 12 billion euros. In the same year, the value of B2B digital exports reached 127 billion euros;
  • the increasing value of digital investments in marketing and communication: according to the forecasts of Zenith's Advertising Expediture Forecast, in 2021 global investments in online advertising will reach 52% of the total, surpassing investments in traditional advertising for the first time. The highest growth rates will concern videos and social media;
  • the role of digital exports in the Italian economic recovery after COVID-19 : the "export deal" presented by MAECI on 8 June 2020 identifies in online communication and digital export two of the six strategic pillars of the Italian export recovery plan. It provides measures to support the recruitment of digital export managers and temporary export managers.

This Course is particularly suitable for students with a Bachelor’s Degree in languages, economics or communication. Target students should also be keen on acquiring the managerial, technological and intercultural communication tools essential for the management of commercial activities aimed at foreign markets through the digital channel. Ideal students: understand the importance of new technologies to bridge nations and cultures; are communicative; are familiar with social media and e-commerce; want to play a role in the digital transformation process that will revolutionize society and global economy in the post-COVID-19 era.

The Curriculum in Digital Marketing and Export prepares students for a career as marketing and export managers in companies that are about to use or are currently using the digital channel to target customers on a global scale. Potential career prospects include: digital marketing manager, digital export manager, social media manager, web designer, web analyst, and consultant in digital communication. These positions are now available not only in multinationals, but more and more also in SMEs operating on global markets. Thanks to the skills acquired, graduates are also able to carry out consultancy activities within web agencies and digital marketing companies or start an independent profession in the field.

The normal requirement for admission to the Master’s degree in Economics and International Management (LM-77) is one of the following qualifications:

  • Bachelor’s degree or any other equivalent international diploma or certification in any of the following degree courses: L-14, L-16, L-18, L-33, L-36, L-37, L-40 (D.M. 270/2004); or in 2, 15, 17, 19, 28, 31 (D.M. 509/1999);
  • Bachelor’s degree or any other international equivalent diploma or certification in a degree course not mentioned above, plus the acquisition of at least 50 ECTS in a specific scientific-disciplinary sector, as defined in the course guidance. To check that you meet all entry requirements, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it., with the full study plan of your bachelor’s degree as an attachment and all the ECTS you have been awarded in each scientific-disciplinary sector.

The Faculty of Economics organizes four preparatory course in Economics, Business Management, Statistics and Law reserved to students without a Bachelor’s Degree in Economics. They aim at providing enrolling students with preliminary knowledge and filling any gaps.

Università degli Studi Internazionali di Roma – UNINT strongly believes in rewarding the most deserving students. In fact, it provides scholarships linked exclusively to school and university merit, thanks to which the most brilliant students are awarded a reduction in their fees. Moreover, starting from AY 2020/21, new scholarships linked to civil and social commitment have been awarded. Students undertaking their 1st academic year and particularly committed in the civil society will be awarded a reduction up to 50% of their standard fees. Follow the link to find out more.

Alessandro De Nisco
Dean of the Faculty of Economics

The Bachelor’s degree in Economics and Business Management is characterized by an educational philosophy based on 6 fundamental pillars:

  • the balance between theory and practice: the innovative "tree" structure of the study plan provides for three semesters common to all curricula. In this period, students acquire a thorough grounding in economics, private and business law and mathematics. The remaining three semesters are dedicated to in-depth study of the specific "branch" chosen by the student (digital, green or international management). This structure makes it possible to realize an optimal balance between theoretical and practical training;
  • The richness of different points of view: the academic staff is composed by professors with an academic background and by qualified professionals. The former are usually entrusted with basic courses, while the latter with courses characterized by more practical contents. The diversity of points of view helps students to develop deep understanding, critical thinking and flexibility;
  • language skills: knowledge of languages is an essential requirement for a global professional. The Bachelor’s degree in Economics and Business Management offers a compulsory two-year course on English for business, an Economic Communication Lab and numerous courses in English. It also allows students to attend classes offered by the Faculty of Interpreting and Translation in order to approach or deepen the knowledge of a second foreign language (to be chosen from Arabic, Chinese, French, Russian, Spanish, German and Portuguese);
  • laboratory teaching: the study plan includes compulsory and optional labs and courses focused on soft skills. They provide students with practical skills, essential to work in a business context;
  • the continuous confrontation with reality: thanks to seminars and lectures, students have the opportunity to continuously confront themselves with reality, to understand the world of today and the directions of tomorrow. The Faculty is also active in organizing webinars, such as the E-CONOPOLIS cycle;
  • the international perspective: the Faculty encourages its students to spend at least one semester of study abroad, thanks to 31 active agreements with European and non-European Universities. In fact, the experiences abroad allow students to grow not only as professionals, but especially as citizens of the world.

Academic Year 2021/2022

COMPULSORY COURSES ECTS
YEAR I
International Management and Marketing 9
Digital Marketing and Social Media Strategy 9
International Economy or Economics of Global Trade (in English) 9
Multimedia Communication and Web Design Lab 9
International Accounting (in English) or Techniques of Corporate Reporting (Advanced Course) 9
International Economic Law (in partnership with ENI and ENI Corporate University) or European and International Trade Law (in English) 9
English for International Affairs (Basic Course) or English for Information and Communication Technology (Advanced Course) 6
 
YEAR II
Communication and E-Commerce Law or Export Tax Law 6
Digital Export and E-Commerce 6
Data Analysis (Basic Course – in English) or Social Media Analysis (Advanced Course) 6
Innovation and New Technologies Economics 9
Two courses to be chosen.
Suggested
: Digital Payment, Cryptocurrency and Blockchain or Entrepreneurship and Start Up (in English) or Consumer Behavior and Neuromarketing
12
OTHER ACTIVITIES ECTS
Languages for Business Lab (to be chosen from Chinese, English and Russian)
Creative Writing and Digital Storytelling Lab or
Web Reputation and Sentiment Analysis (1) Lab or
Digital Advertising Lab (2)
3
Internship or another Laboratory 3
Dissertation 12

(1) Lab developed with professors from ISTAT

(2) Lab developed with professors from Google Italia

LABS ECTS
Multimedia Communication and Web Design Lab 9
Public Communication and Campaigning Lab (in partnership with Doctors Without Borders) 3
Digital Advertising Lab (1) 3
EU Project Management Lab (in English) (2) 3
Economics of Climate Change Lab 3
Languages for Business Lab (to be chosen from Chinese, English and Russian)
3
Sustainable Luxury Lab (in partnership with Yoox) 3
Creative Writing and Digital Storytelling Lab 3
Store Management and Personal Selling Lab (in English) 3
Negotiation and Conflict Resolution Lab(in English) 3
Web Reputation and Sentiment Analysis Lab (3) 3

(1) Lab developed with professors from Google Italia

(2) Lab from the Master's Degree in INVESTIGATION, CRIME AND INTERNATIONAL SECURITY (LM-52).

(3) Lab developed with professors from ISTAT

  ECTS
Consumer Behavior and Neuromarketing 6
Economic Diplomacy, Country Promotion and Soft Power 6
Entrepreneurship and Start Up (in English) 6
Event Management (1) 6
Hospitality and Tourism Management (in English) 6
Intercultural Diplomacy (in English) 6
International Brand Management (in English) 6
Geo-economy (2) 6
Digital Payment, Cryptocurrency and Blockchain 6
Project Management for International Cooperation (in English) 6

(1) Course from the Faculty of Interpreting and Translation.

(2) Course from the Faculty of of Political Science and Sociopsychological Dynamics.

Starting from the academic year 2021/2022, the Bachelor’s degree in Economics and Business Management provides for the Path of Excellence initiative, reserved to a limited number of particularly deserving students - selected on the basis of their study results through a special call issued annually by the Faculty. The initiative provides them with the access for free to an additional training course, whose contents are defined in agreement with students. At the end of the Degree, students will obtain, together with the Degree title, an additional certification. The supplementary training activities may consist of courses provided by the University, disciplinary and interdisciplinary studies, seminars, research projects and internships in companies and institutions. These activities must be carried out mainly in English and / or provide for in-depth study of at least a foreign language in addition to English. The supplementary activities of the Path of Excellence can also be carried out at foreign Universities, as part of UNINT international mobility programs.

Internships are fundamental for the development of students’ skills. UNINT recognizes ECTS for the internships (or work activities) independently carried out by students if they are in line with the Course Curriculum. The Faculty of Economics provides for three different ways of accessing and having recognized curricular internships:

  1. Applying for the calls proposed by the Placement Office, by visiting the dedicated web page and / or by subscribing to the Placement newsletter for announcements on job and internship offers. The Placement Office is available to identify, among the agreements, the most consistent opportunities with regard to the curriculum and professional goals of each student.
  2. Internship proposed by the student: students can propose a company in which to carry out the curricular internship. In this case, it is necessary to send by email a request to the Placement Office specifying: 1. The characteristics of the company / institution; 2. The tasks to be performed; 3. The duration. This request will be evaluated by the Dean of the Faculty and by the Faculty Placement Delegate. If successful, the student can proceed with the preparation of the required documentation (agreement, company data, training project) through the appropriate forms to be requested from the Placement Office.
  3. Recognition of internships not activated through UNINT or work activity with contract: in order to support working students, the Faculty of Economics allows the recognition of internships independently activated by the student (for example through public institutions or employment agencies) and of regularly contracted work in progress. Below you can download the documentation needed.

Form A - External Internship

Form A - Employment Contract

Form B - Recognition Request

 

For any further information on curricular internships, you can contact the Placement Office (This email address is being protected from spambots. You need JavaScript enabled to view it.) or the Faculty Placement Delegate (Prof. Giada Mainolfi - This email address is being protected from spambots. You need JavaScript enabled to view it.).

The Faculty of Economics provides for a tutoring service in order to help students overcome any difficulties. Support figures available for the students are the following:

  • Dean of the Faculty (prof. Alessandro De Nisco - receives by appointment at This email address is being protected from spambots. You need JavaScript enabled to view it.): in case of particularly significant problems related to the overall organization of the Degree Programme (scheduling of courses, relationship with teachers etc.).
  • Senior Tutor: in case of problems related to the Degree Programme training offer, to the management of the study plan, to the entry requirements etc.
    Luxury, Made in Italy and Emerging Markets: prof. Giada Mainolfi (This email address is being protected from spambots. You need JavaScript enabled to view it.);
    International Relations Management: prof. Andrea Gentili (This email address is being protected from spambots. You need JavaScript enabled to view it.);
    Digital Marketing and Export: prof. Sara Trucco (This email address is being protected from spambots. You need JavaScript enabled to view it.).
  • Peer tutor: a senior student who supports students in an informal way in case of organizational and didactic difficulties and help them integrate in the social life of University. 

For assistance with individual courses, students can meet the teachers at the end of the lessons or contact them for information or to make an appointment. You can find teachers' names and contacts at this link

Students of each Degree Programme vote their own Student Representative, who takes part in the Faculty Council. Students may address their Representative for any need. Student Representative of the Master’s Degree in Economics and International Management: dr Manar Jhir (This email address is being protected from spambots. You need JavaScript enabled to view it.).

During the COVID emergency, the Faculty organises every two weeks online meetings with the Dean of the Faculty and other representatives of the Course. The purpose of the meetings is to share information, ask questions, report problems or provide suggestions on issues relating to the Course. Meetings are held by videoconference. Calendar and Access links are available on the UNINT Everywhere platform in the "RP - Telematic meetings with the Dean" section.

The academic and teaching staff consists of scholar and officials from some of the main international and national bodies operating in a global context, such as World Bank, International Monetary Fund, International Atomic Energy Agency, Italian Agency for Development Cooperation, NATO, ENI, Google e KPMG. Classes are also taught by experts with experience in professional activities for the Ministry of Cultural Heritage and Activities and Tourism, the Ministry of Economy and Finances, the Ministry of Justice, the Ministry of Foreign Affairs and International Cooperation, the Ministry of Education, University and Research, the Directorate General for Development Cooperation of the Ministry of Foreign Affairs, the Department of Youth and Sport Activities of the Presidency of the Council of Ministers, Court of Cassation, the Superior Council of Magistracy, the High Commissioner for Prevention and Contrast to corruption and other forms of crime in Public Administration, European Central Bank, Microsoft Italy, Mastercard, McKinsey, Poste Italiane and Wind.

For the entire list of the academic and teaching staff clic here.

The Steering Committee has the role of steering all the degree-programme activities towards relations with local territory, institutions, mass media, the world of work, production systems and civil society, pursuant to article 11 of the Ministerial Decree No. 270 of 22 October 2004 and to MIUR Circular No. 416 of 01/12/2005.Current external members of the Steering Committee of the Faculty of Economics (approved by the Faculty Council on 19 May 2021, minutes no. 248):

  • Dr. Eugenia Aguilar Auregui, UNINT graduate and Business developer at Too Good to Go;
  • Dr. Massimo Fedeli, IT Manager at ISTAT;
  • Min. Liborio Stellino, Deputy Director General for Country Promotion at MAECI;
  • Dr. Domenico Mauriello, Secretary General st Assocamere estero;
  • Dr. Carlo Palmieri, Vice President of the Board of Directors at Pianoforte Holding;
  • Dr. Mariangela Siciliano, Export Training manager at SACE.

The new MyUNINT platform is available for students to consult the Course documents, the complete list of courses and programs, the academic calendar, and the exams and graduation sessions.

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