HAPPILY MIXED UP!
international marketing, digital export, social media, e-commerce, blockchain, digital storytelling, and languages
The Master's Degree Programme in Economics and International Management – Curriculum in Digital Marketing and Export is designed to provide students with specialised skills in the implementation of marketing and sales strategies aimed at international markets and based on the use of the digital channel. In fact, digital media and e-commerce will soon represent the main means for accessing and controlling foreign markets, in particular by small and medium-sized enterprises (SMEs). This is why, the Course combines knowledge of the operating mechanisms of international markets with theoretical and practical skills in several fields: international marketing, multimedia communication, social media management, brand management, e-commerce and digital payments. Students have the possibility to attend lectures and seminars on the latest developments in new media and digital export. The Course also includes laboratory activities focused on web design, graphics and the analysis of corporate web reputation through the use of sentiment analysis techniques. The course is particularly suitable for students with a Bachelor’s Degree in economics, languages, cultural mediation, public relations and communication. Starting from the academic year 2020/2021, UNINT offers the possibility to attend classes in streaming. Each enrolled student will be provided a tablet, in order to optimize their study.
The structure of the Master's Degree Programme in Economics and International Management – Curriculum in Digital Marketing and Export has been defined analysing the employment opportunities arising from the following phenomena:
This Course is particularly suitable for students with a Bachelor’s Degree in languages, economics or communication. Target students should also be keen on acquiring the managerial, technological and intercultural communication tools essential for the management of commercial activities aimed at foreign markets through the digital channel. Ideal students: understand the importance of new technologies to bridge nations and cultures; are communicative; are familiar with social media and e-commerce; want to play a role in the digital transformation process that will revolutionize society and global economy in the post-COVID-19 era.
The Curriculum in Digital Marketing and Export prepares students for a career as marketing and export managers in companies that are about to use or are currently using the digital channel to target customers on a global scale. Potential career prospects include: digital marketing manager, digital export manager, social media manager, web designer, web analyst, and consultant in digital communication. These positions are now available not only in multinationals, but more and more also in SMEs operating on global markets. Thanks to the skills acquired, graduates are also able to carry out consultancy activities within web agencies and digital marketing companies or start an independent profession in the field.
The normal requirement for admission to the Master’s degree in Economics and International Management (LM-77) is one of the following qualifications:
The Faculty of Economics organizes four preparatory course in Economics, Business Management, Statistics and Law reserved to students without a Bachelor’s Degree in Economics. They aim at providing enrolling students with preliminary knowledge and filling any gaps.
Università degli Studi Internazionali di Roma – UNINT strongly believes in rewarding the most deserving students. In fact, it provides scholarships linked exclusively to school and university merit, thanks to which the most brilliant students are awarded a reduction in their fees. Moreover, starting from AY 2020/21, new scholarships linked to civil and social commitment have been awarded. Students undertaking their 1st academic year and particularly committed in the civil society will be awarded a reduction up to 50% of their standard fees. Follow the link to find out more.
The Bachelor’s degree in Economics and Business Management is characterized by an educational philosophy based on 6 fundamental pillars:
Academic Year 2021/2022
| COMPULSORY COURSES | ECTS |
| YEAR I | |
| International Management and Marketing | 9 |
| Digital Marketing and Social Media Strategy | 9 |
| International Economy or Economics of Global Trade (in English) | 9 |
| Multimedia Communication and Web Design Lab | 9 |
| International Accounting (in English) or Techniques of Corporate Reporting (Advanced Course) | 9 |
| International Economic Law (in partnership with ENI and ENI Corporate University) or European and International Trade Law (in English) | 9 |
| English for International Affairs (Basic Course) or English for Information and Communication Technology (Advanced Course) | 6 |
| YEAR II | |
| Communication and E-Commerce Law or Export Tax Law | 6 |
| Digital Export and E-Commerce | 6 |
| Data Analysis (Basic Course – in English) or Social Media Analysis (Advanced Course) | 6 |
| Innovation and New Technologies Economics | 9 |
| Two courses to be chosen. Suggested: Digital Payment, Cryptocurrency and Blockchain or Entrepreneurship and Start Up (in English) or Consumer Behavior and Neuromarketing | 12 |
| OTHER ACTIVITIES | ECTS |
Languages for Business Lab (to be chosen from Chinese, English and Russian) | 3 |
Creative Writing and Digital Storytelling Lab or Web Reputation and Sentiment Analysis (1) Lab or Digital Advertising Lab (2) | 3 |
| Internship or another Laboratory | 3 |
| Dissertation | 12 |
(1) Lab developed with professors from ISTAT
(2) Lab developed with professors from Google Italia
| LABS | ECTS |
| Multimedia Communication and Web Design Lab | 9 |
| Public Communication and Campaigning Lab (in partnership with Doctors Without Borders) | 3 |
| Digital Advertising Lab (1) | 3 |
| EU Project Management Lab (in English) (2) | 3 |
| Economics of Climate Change Lab | 3 |
Languages for Business Lab (to be chosen from Chinese, English and Russian) | 3 |
| Sustainable Luxury Lab (in partnership with Yoox) | 3 |
| Creative Writing and Digital Storytelling Lab | 3 |
| Store Management and Personal Selling Lab (in English) | 3 |
| Negotiation and Conflict Resolution Lab(in English) | 3 |
| Web Reputation and Sentiment Analysis Lab (3) | 3 |
(1) Lab developed with professors from Google Italia
(2) Lab from the Master's Degree in INVESTIGATION, CRIME AND INTERNATIONAL SECURITY (LM-52).
(3) Lab developed with professors from ISTAT
| ECTS | |
| Consumer Behavior and Neuromarketing | 6 |
| Economic Diplomacy, Country Promotion and Soft Power | 6 |
| Entrepreneurship and Start Up (in English) | 6 |
| Event Management (1) | 6 |
| Hospitality and Tourism Management (in English) | 6 |
| Intercultural Diplomacy (in English) | 6 |
| International Brand Management (in English) | 6 |
| Geo-economy (2) | 6 |
| Digital Payment, Cryptocurrency and Blockchain | 6 |
| Project Management for International Cooperation (in English) | 6 |
(1) Course from the Faculty of Interpreting and Translation.
(2) Course from the Faculty of of Political Science and Sociopsychological Dynamics.
Starting from the academic year 2021/2022, the Bachelor’s degree in Economics and Business Management provides for the Path of Excellence initiative, reserved to a limited number of particularly deserving students - selected on the basis of their study results through a special call issued annually by the Faculty. The initiative provides them with the access for free to an additional training course, whose contents are defined in agreement with students. At the end of the Degree, students will obtain, together with the Degree title, an additional certification. The supplementary training activities may consist of courses provided by the University, disciplinary and interdisciplinary studies, seminars, research projects and internships in companies and institutions. These activities must be carried out mainly in English and / or provide for in-depth study of at least a foreign language in addition to English. The supplementary activities of the Path of Excellence can also be carried out at foreign Universities, as part of UNINT international mobility programs.
Internships are fundamental for the development of students’ skills. UNINT recognizes ECTS for the internships (or work activities) independently carried out by students if they are in line with the Course Curriculum. The Faculty of Economics provides for three different ways of accessing and having recognized curricular internships:
For any further information on curricular internships, you can contact the Placement Office (This email address is being protected from spambots. You need JavaScript enabled to view it.) or the Faculty Placement Delegate (Prof. Giada Mainolfi - This email address is being protected from spambots. You need JavaScript enabled to view it.).
The Faculty of Economics provides for a tutoring service in order to help students overcome any difficulties. Support figures available for the students are the following:
For assistance with individual courses, students can meet the teachers at the end of the lessons or contact them for information or to make an appointment. You can find teachers' names and contacts at this link
Students of each Degree Programme vote their own Student Representative, who takes part in the Faculty Council. Students may address their Representative for any need. Student Representative of the Master’s Degree in Economics and International Management: dr Manar Jhir (This email address is being protected from spambots. You need JavaScript enabled to view it.).
During the COVID emergency, the Faculty organises every two weeks online meetings with the Dean of the Faculty and other representatives of the Course. The purpose of the meetings is to share information, ask questions, report problems or provide suggestions on issues relating to the Course. Meetings are held by videoconference. Calendar and Access links are available on the UNINT Everywhere platform in the "RP - Telematic meetings with the Dean" section.
The academic and teaching staff consists of scholar and officials from some of the main international and national bodies operating in a global context, such as World Bank, International Monetary Fund, International Atomic Energy Agency, Italian Agency for Development Cooperation, NATO, ENI, Google e KPMG. Classes are also taught by experts with experience in professional activities for the Ministry of Cultural Heritage and Activities and Tourism, the Ministry of Economy and Finances, the Ministry of Justice, the Ministry of Foreign Affairs and International Cooperation, the Ministry of Education, University and Research, the Directorate General for Development Cooperation of the Ministry of Foreign Affairs, the Department of Youth and Sport Activities of the Presidency of the Council of Ministers, Court of Cassation, the Superior Council of Magistracy, the High Commissioner for Prevention and Contrast to corruption and other forms of crime in Public Administration, European Central Bank, Microsoft Italy, Mastercard, McKinsey, Poste Italiane and Wind.
For the entire list of the academic and teaching staff clic here.
The Steering Committee has the role of steering all the degree-programme activities towards relations with local territory, institutions, mass media, the world of work, production systems and civil society, pursuant to article 11 of the Ministerial Decree No. 270 of 22 October 2004 and to MIUR Circular No. 416 of 01/12/2005.Current external members of the Steering Committee of the Faculty of Economics (approved by the Faculty Council on 19 May 2021, minutes no. 248):
The new MyUNINT platform is available for students to consult the Course documents, the complete list of courses and programs, the academic calendar, and the exams and graduation sessions.
