The International University of Rome – UNINT is organizing the event "Journey to Italy: Beauty, Creativity, and Competitiveness of Italian Tourism and Culture in the Era of Recovery." – Presentation of the IV report of the Research Centre on Made in Italy MADEINT of theUniversità degli Studi Internazionali di Roma – UNINTThe event will be held on October 28, 2025, starting at 10:00 a.m. in the Aula Magna.
Programme
10:00 | Institutional greetings
10:15 AM | Presentation of the 4th MADEINT Research Report
Introduces and moderates
Giada Mainolfi, Scientific Director MADEINT
Session I – Tourism, culture, sustainability and regulation: between opportunities and challenges
Pier Luigi Belvisi Tourism and culture in Italy: market and medium-term effects
Daniela Marcello, Anna Carla Nazzaro – Sharing economy and tourism. The legal role of digital platforms
Vincenzo Carbone – The tourism sector and tax discipline in the era of the sharing economy
Fabio Forlani, Gabriele Proietti – Literary tourism: opportunities and challenges for the promotion of Italian destinations
Valentina Beretta, Maria Chiara Demartini, and Sara Trucco – Tourism and sustainability: an analysis of the value creation process
for the community in the alpine refuges
Session II – Tourism experiences between identity, cultural heritage and emerging technologies
Roberta Garibaldi – Food and wine on the road: an analysis of Italian tourist behavior
Giada Mainolfi, Mario D'Arco, Ilaria Bernardinetti – “Preserving the Past, Creating the Future.” Analyzing the Brand Legacy of Italian Luxury Hotels Through Text Network Analysis
Debora Tortora, Barbara Del Bosco, Fabiola Sfodera, and Angelo Di Gregorio – The Digitalization of Cultural Tourism for Generation Z. An Empirical Analysis of the Acceptance Level of Artificial Intelligence in Museum Visits
Myriam Caratù, Maria Anna Pagnanelli Metaverse tourism and neurotourism: perspectives for a tech-driven and sustainable development of the tourist experience
Giada Mainolfi, Donata Tania Vergura, Letizia Lo Presti – “Tell me the whole truth… actually, no.” An analysis of travel influencers' transparency and credibility regarding followers' travel choices.
12:00 p.m. | Roundtable discussion with institutions and businesses
Traces of the Future: Tourism, Innovation, and Shared Well-Being
Barbara Casillo, General Director of the Italian Association of Hotel Industry (Confindustria)
Fabrizio Lobasso, Deputy Director General for the Promotion of the Country System and Central Director for Economic Internationalization, Ministry of Foreign Affairs and International Cooperation
Adele Magnelli, Creative Director ETT Spa
Francesca Maralli, Sales and Marketing Director for the EUR Spa events area
Moderator:
Flavia Brother, Journalist La7
This event is valid for the recognition of additional points for students enrolled in the 2025/2026 academic year only. For more information, please consult the academic regulations for your degree program.
Participation
The event can only be followed in person.
