The Made in Italy Academy (MIA) ofUniversità degli Studi Internazionali di Roma – UNINT presents the event entitled “Made in Italy Heritage: Identity, Memory, and Visions for Tomorrow,” which will be held on June 25, 2026, starting at 14:00 PM in the Aula Magna.
Program
Institutional greetings
Fabio Bisogni, President of the UNINT Board of Directors
Mariagrazia Russo, Chancellor of UNINT
Alessandro De Nisco, Director of UNINT Department of International Humanities and Social Sciences
Introduce
Giada Mainolfi, Scientific Director MIA
Antonio Calabro, President of Museimpresa, Technical Group for Business Culture, Confindustria
Maria Rosaria Napolitano, Full Professor of Marketing at the University of Naples “Parthenope”
Panel discussion
Daniela Brignone, Curator of the Peroni Beer Historical Archive and Museum
From archive to brand: the strategic value of corporate assets
Dominic D'Antonio, Marketing Director Oropan
Anna Cento, Museum Curator at MUMAC – Cimbali Group SpA
Eleonora Vissani, Heritage and Museum Coordinator Poltrona Frau
Moderator:
Giada Mainolfi, Scientific Director MIA
Participation
This event is valid for awarding additional points only to students enrolled in the 2025/2026 academic year who attend in person. For more information, please consult the academic regulations for your degree program.
