Master's degree course in Economics and International Management - Luxury, Made in Italy and Sustainability

Class: LM-77
Academic year: 2024/2025
Duration: 2 years
Admission: Free admission upon verification of requirements
Modes: In person and online teaching
META viewer:  supplied to freshmen to access virtual and augmented reality laboratories and train for professions
Course Director: Anna Carla Nazzaro
Reception hours: Tuesday, 12:00 p.m. - 14:00 p.m.

The Luxury, Made in Italy and Sustainability course trains graduates capable of fitting into business management in the main luxury and Made in Italy segments (fashion, food, creative industries) and who have skills related to: evolutionary trend analysis , brands and high-end products management and the definition of sustainable internationalization strategies.

The lectures are complemented by frequent seminars and in-depth meetings on the most recent developments in the luxury sector and global market trends.

The course is well suited for students who have obtained a three-year degree in the fields of economics, languages ​​or linguistic and cultural mediation.

The design and structure of the master's degree in Economics and International Management(LM-77) – course  Luxury, Made in Italy and Sustainabilitywere defined based on the employment opportunities analysis derived from the following phenomena: 

  • The strong international orientationof Made in Italy companies: with reference to the export of consumer goods alone, Made in Italy occupies the third position in the world after China and Germany. According to ICE estimates, made in Italy exports exceeded 620 billion euros for the first time in 2022;
  • Italy's leading position in the production and export of luxury goods: the luxury industry in Italy is worth about 115 billion euros. As noted in Deloitte's “Global powers of luxury goods” report, our country is the world leader in the number of luxury goods producing companies and is the first European country in terms of employment in the textile, clothing and leather industries. 53% of Italian luxury turnover is related to exports;
  • The strong brand appeal of the Made in Italy brand on global luxury consumers: according to the “True-luxury global consumer insight” survey conducted by the Boston Consulting Group on behalf of Altagamma on a representative sample of 18.5 million global luxury consumers, the Made in Italy brand ranks at the top of preferences, particularly among millennials and Chinese consumers;
  • The increasingly important role of sustainability in luxury product purchasing patterns: according to the “True-luxury global consumer insights” survey, sustainability affects purchasing choices of 65% of luxury goods consumers, with higher values in the lower age groups (Millennials and Generation Z). Last year, 32% of luxury goods consumers purchased second-hand items.

UNINT is a member of the AACSB – Business education alliance and has started the accreditation procedure for its degree courses in the economic and business area.

The University also came infirst placeamong Italian universities in our size class for quality of research in the economic-business area and in sixth place in the overall ranking out of 70 universities evaluated in this area (Anvur – VQR – 2015-2019).

Subjects

The study plan has been designed to guarantee up-to-date training consistent with the skills required by the high-end Made in Italy recruiters operating in the international markets, with the aim of maximizing the possibilities of post-graduate placement.

To this end, the study plan is featured by lectures both in Italian and English. These lectures are specifically focused on the in-depth study of the managerial dynamics typical of the luxury sector and the peculiarities of Italian companies, supported by several meetings with experts held by protagonists of the sector and in-depth seminarson the main foreign target markets for export of Made in Italy.

In addition to traditional courses, the study plan includes annual laboratories with a focus on Languages ​​for Business (Chinese, French, English, Russian and Spanish) and the mandatory choice of a specialization laboratory, including the Laboratory of International Markets Analysis (in English) and the Fashion product design and development laboratory.
Furthermore, students can freely and optionally access the other laboratories activated within the Course on various topics, such as web reputationdigital advertising and negotiation techniques.

Study plan

academic year 2024/2025

This page contains information about programs for students planning to begin their academic career in the fall of 2024. The information is updated as of the date of publication, but some changes may be necessary.

ECTS

Year I

ECTS

The course aims to provide students with analytical knowledge of the main peculiarities of the Italian industrial system, analyzing its structural characteristics, the determining factors of international competitiveness and Made in Italy sustainability policies.

8

The course focuses on in-depth analysis of the management of companies operating in the fashion and luxury sectors. Particular attention is given to internationalization strategies and the competitive advantage of Made in Italy creativity. Topical of this course are the in-depth analysis of the strategic profiles linked to sustainable approaches in production and consumption of fashion products.

8

The course aims to introduce students to the regulatory system of international trade, with particular attention to the aspects governed by international treaties and conventions. Students will develop skills relating to the management of obligations, cross-border operations, and the drafting and understanding of international contracts.

8

Budgetary techniques (foundation course)
The course aims to introduce students to the principles and techniques of drawing up corporate financial statements. Students will acquire skills in internal control procedures, in the audit of financial statements and operating cycles, as well as in the evaluation of social accounting and various corporate frameworks.

Sustainability auditing and reporting (advanced course)
The course addresses the pillars of corporate sustainability at an advanced level: it does so examining the approaches and methodos that underlie sustainable corporate practices and the tools for analyzing and reporting sustainability performances.

8

International economics (foundation course)
The course aims to provide a solid understanding of the theories and operating principles of international markets, both real and financial. It has a focus on economic globalization, the international monetary system and European integration. Upon completion, students will be able to understand and analyze global and national economic scenarios.

Economics of Global Trade (advanced course in English)
The course aims to provide advanced theoretical and analytical tools to evaluate the political and social dynamics that underlie international economic relations. Particular attention will be paid to the international trade theories, the management of economic relations and the analysis of globalization consequences.

9

English for international affairs (foundation course)
The course aims to provide language skills at an intermediate level, with specific knowledge regarding the economic world and aims to strengthen oral expression skills in business contexts, in addition to drafting and understanding commercial documents in English.

English for fashion, food and design (advanced course)
The course allows to acquire an advanced knowledge of the English language applied to luxury companies and brands, focusing on the specific terminology of the fashion, food and design sectors.

6

The course offers students an advanced knowledge of the marketing management strategies and processes typical of Italian companies and high-end products. Furthermore, an in-depth analysis will be made on the international management and valorisation techniques of the brand, and the "Country-of-Origin effect" related to the image and reputation of Made in Italy among international consumers.

8

Year II

The course analyzes the main regulatory innovations in the fashion sector, especially in consideration of the changes resulting from European and international regulations aimed at guaranteeing the basic values for the protection of sustainable development. It does so providing students with practical knowledge of the legal-entrepreneurial context of fashion.

8

The course analyzes the impact of digital transformation related to the luxury sector. It allowing students to understand how digital technologies are used in management processes: particular attention is paid to apps for social media management, influencer marketing, gamification and artificial intelligence.

8

Business data analysis (foundation course in Italian) 

The course provides basic skills for data analysis and interpretation, allowing students to acquire the most relevant analysis methods and techniques to support business management, market analysis and economic performances.

Data Driven Decision Making (advanced course in English)
The course provides advanced skills in complex data processing and interpretation. It combines skills in modern data analysis tools with the ability to manage their integration into the overall managerial decision system.

8

Marketing and communication of sustainable fashion
The course integrates fashion management with the principles of corporate sustainability, allowing students to acquire specific skills on adopting sustainable approaches for the management of fashion businesses. Particular attention is paid to sustainable fashion market trends, production strategies based on environmental protection and communication towards the consumer.

Social psychology and sustainable consumption: fashion and food
The course explores the theories of social psychology applied to consumer behaviors, in order to understand the dynamics that underlie food and fashion purchasing choices and the role of social influences in the adoption of sustainable consumer behaviors.

6

Food management and sustainability
The course focuses on the specific management aspects of food & beverage companies. Particular attention is paid to the peculiar characteristics of Made in Italy and the impact of sustainability on market dynamics, production techniques and sources of competitive advantage.

Event management 
The course aims to provide students with a basic knowledge of event management methods, delving into the phases of planning, implementation and communication processes. A specific focus is dedicated to the organization of events in the fashion sector.

Marketing and communication of sustainable fashion
The course integrates fashion management with the principles of corporate sustainability, allowing students to acquire specific skills on adopting sustainable approaches for the management of fashion businesses. Particular attention is paid to sustainable fashion market trends, production strategies based on environmental protection and communication towards the consumer.

Social psychology and sustainable consumption: fashion and food
The course explores the theories of social psychology applied to consumer behaviors, in order to understand the dynamics that underlie food and fashion purchasing choices and the role of social influences in the adoption of sustainable consumer behaviors. 

6 + 6

Laboratory of International Markets Analysis (in English)
The laboratory aims to develop practical skills in the analysis and evaluation of foreign markets, with particular attention to the main destination markets of Made in Italy. Upon completion, students will be able to carry out evaluations regarding attractiveness, risk and accessibility levels of the markets of potential interest.

Laboratory of Fashion product design and development 
The laboratory allows students to understand how a fashion product is created : it does so by learning the different phases of the creation and production cycle, from the design of the style, to the creation of the paper model, to the choice of materials, up to testing and to the creation of the final product.

Laboratory “Tonino Lamborghini”: Heritage marketing
The laboratory, developed in partnership with the Tonino Lamborghini brand, focuses on strategies for enhancing the heritage of historic brands. Thanks to the collaboration with the company, the students will be asked to develop project works focused on narrative and promotion of roots, cultural and family heritage and identity of one of the most iconic Italian brands on an international level.

4

Other activities

Internship or
another specialized laboratory chosen from all those activated by the Course

4

Business language laboratory (English)
The laboratory allows students to further delve into business English, improve business vocabulary and practice speaking, listening and writing skills, in order to communicate with confidence in business situations that require advanced use of the English language.

Business language laboratory (Chinese)
The laboratory, which requires prior knowledge of the Chinese language, aims to provide practical and cultural skills to operate in the Chinese economic context, delving into the linguistic aspects and negotiation dynamics of the Chinese cultural context.

Business language laboratory (Russian)
The laboratory, which requires prior knowledge of the Russian language, aims to provide linguistic and socio-cultural tools for communicating in the Russian economic world. Among the cognitive objectives are the understanding of commercial dynamics, negotiation practices and adaptation strategies to the Russian cultural context.

Business language laboratory (French)
The laboratory, which requires prior knowledge of the French language, focuses on developing linguistic and cultural skills to interact in the French economic context. The aim is to provide students with a linguistic fluency suitable for understanding commercial and business dynamics.

Business language laboratory (Spanish)
The laboratory, which requires prior knowledge of the Spanish language, aims to develop communication and linguistic skills in Spanish, with a focus on terminology, commercial negotiation and business presentations in Spanish-speaking contexts.

3

Final examination

12

Study plan compilation guide

At the beginning of the academic year, the university organizes topic days dedicated to guidance on filling in study plans. During the meeting, which teachers, the Guidance Office, and Student Services participate in, several pieces of information will be provided: technical indications relating to the compilation of the plan, general information regarding the Academic offer, and guidance on obtaining credits.

Post-course and career opportunities

The Luxury, Made in Italy and Sustainability major trains graduates capable of fitting into companies operating in the main segments of luxury and Made in Italy(fashion, food, creative industries). It focuses on improving skills related to evolutionary trends analysis and interpretation, to luxury marketing and digital strategies, the specifics relating to brands and high-end products management and the definition of strategies and internationalization projects.
The main tasks of interest are connected to export management, luxury marketing, strategies of international communication and branding, retail management and merchandising.

Steering committee

  • Anna Carla Nazzaro, President of the Master's Degree Course in International Economics and Management (LM-77) UNINT
  • Alessandro De Nisco, Director of UNINT's Department of International Humanities and Social Sciences
    International UNINT
  • Massimo Fedeli, Director of the Department for the development of methods and technologies for the production and dissemination of statistical information (DIRM) of ISTAT
  • Carlo Palmieri, Vice President Pianoforte Holding SPA
  • Fabrizio Lobasso, Deputy Director General for the Promotion of Italy and Principal Director for Economic Internationalization (DGSP – MAECI)
  • Arianna Sassi, Sustainability Program Manager of Almaviva

Academic offer: Languages

Knowledge of languages ​​represents an essential requirement for dealing with international markets. The training offer is therefore characterized by the presence of numerous lectures taught in English and a Course entirely taught in English.

The study plan also includes:

  • 6 ECTS dedicated to business English, with the possibility of choosing between a basic course in English for International Affairs (entry level B1/exit level B1+) and an advanced course in English for Fashion Food and Design (entry level C1/ exit level C1 strengthened with specialized language);
  • A laboratory for Business Language with compulsory attendance chosen from the following: <br>English (entry level B2+/C1; exit level C1 strengthened with specialized language), Chinese (entry level B1/exit level B1 strengthened with specialized language ), French (entry level B2+/C1; exit level C1 strengthened with specialized language), Russian (access level B1; exit level B1 strengthened with specialized language), Spanish (entry level B1; exit level B2 strengthened with specialized language).

Language certifications

During the academic year 2024/2025, the University Language Center (Centro Linguistico di Ateneo) offers newly enrolled students (enrolled in a Bachelor's or Master's degree in any of the majors offered in the University's Academic offer) the possibility to obtain a language certification based on their skill level.

Every student, during their study career, will be able to take an international certification exam, without any additional costs, choosing among the certifications affiliated with the University: CAMBRIDGE, TOEFL iBT, DELE, CAPLE, TORFL, DELFDALF.

Path of excellence

Path of excellence is operative in the Course. The Path allows a limited number of particularly deserving students to access a supplementary training course for free. The students are selected on the basis of their study results through a specific call issued annually by the University and the contents of the course are defined in agreement with the student. FInally, in addition to the degree qualification, the student will obtain an additional certification which is reported under the Career Certification.

The supplementary training course is characterized by high professionalizing vocational training. It may consist of courses provided by the University, disciplinary and interdisciplinary studies, seminar activities, research projects and internships at companies and institutions. 

These activities must be carried out mainly in English and/or provide for the in-depth study of at least one second foreign language in addition to English. The supplementary activities established by the Path of Excellence can also be carried out at foreign university in cooperation with the international mobility programs activated by the University. 

Admission requirements, assessment of prior knowledge, additional training obligations and pre-courses

Admission to the Course is subject to possession of one of the following qualifications:

  • An Academic degree or Bachelor's degree or other foreign recognized degree that is equivalent in degree courses for the following classes: L-14, L-16, L-18, L-33, L-36, L-37, L-40 (DM 270/2004) and classes 2, 15, 17, 19, 28, 31 (DM 509/1999);
  • An Academic degree or Bachelor's degree different from the above, with the acquisition of at least 50 CFUs in specific scientific-disciplinary fields defined in the Academic Regulations of the course of study.

For enrollment purposes, a mandatory interview with a board of teachers is requirde. This happens in order to verify personal preparation and the adequacy of curricular requirements.  

For the academic year 2024/2025 the assessment of prior knowledge will take place in person and online on the following dates:

  • April 22th at 12:00 p.m.
  • May 30th at 12:00 p.m.
  • June 20th at 12:00 p.m.
  • September 26th at 12:00 p.m.
  • October 31th at 12:00 p.m.


An English language proficiency test for newly enrolled students is also planned. Based on the results of the test, freshmen will be directed to the English for International Affairs course or to one of the advanced English courses provided in each course. English language proficiency test dates will be made available on this page. 

To enroll in the degree course and register for the interview it is necessary to verify that you meet the requirements using the following link.

Pre-courses

There are four pre-courses on EconomyBusiness ManagementStatistics Law. These are reserved to students who have not obtained a degree in economics, but who meet the entry requirements. This is aimed at achieving preliminary knowledge useful for the start of the study programme.

To consult the academic calendar, class schedules, courses and programs, tutoring and student assistance, exams and graduations, you can consult the Info dropdown menu and click on Enrolled students.

As part of the activities related to quality assurance, UNINT, since 2021, is certified in accordance with UNI EN ISO 9001:2015. The first certificate was released on February 8 2021, confirmed for 2022 and 2023. On January 31 2024, the new certification of conformity with the requirements ISO 9001:2015 for "Teaching, training, research and third mission activities" was obtained for the year 2024. This certified the correct definition and execution of the processes implemented within the University.

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