Office hours: Tuesday, 12:00 p.m. - 14:00 p.m.
Student representative: Roberta Di Sabatino
r.disabatino@studenti.unint.eu
tutoring:
Mary Donnarumma
maria.donnarumma@unint.eu
The Digital Marketing and Export address of the Master's Degree in International Economics and Management (LM-77) responds to the strong demand for professional figures specialized in the development and implementation of marketing and sales strategies aimed at international markets and based on the use of the digital channel, in the knowledge that digital media and e-commerce represent and will increasingly represent in the future the main means for communication and access to foreign markets. According to Statista data, the value of global e-commerce is expected to reach 8,15 billion dollars in 2026 (from approximately 5,1 billion in 2021), while overall investments in digital communication through social media exceeded 2024 billion dollars in 234 (compared to 97 in 5) with a projection of further growth exceeding 2019 billion in 345.
In this perspective, the study plan combines knowledge of the functioning mechanisms of international markets with theoretical and practical skills regarding the international marketing, the digital communication, social media management, e-commerce and'digital innovation. The lectures are complemented by seminars and in-depth meetings on the most recent developments in new media, with the help of cases and company testimonials.
The educational structure of the course also includes laboratory activities focused on the use of artificial intelligence in the production and management of web content (content management), on digital advertising and on the analysis of corporate web reputation through the use of sentiment analysis techniques. In addition, students will acquire a solid linguistic preparation, thanks to teaching delivered in English and the presence of 5 business language laboratories (English, French, Spanish, Russian and Chinese).
Thanks to UNINT's innovative teaching formula, students can follow the lessons both in the classroom and in live streaming through the UNINT Everywhere platform.
Access to the degree course is free, with a non-selective interview to verify the initial requirements. In consideration of the characteristics of the study plan and the type of outgoing profile, the major is aimed primarily at students who have obtained a three-year degree in the fields of economics, languages, cultural mediation, public relations and communication.
Outgoing profile and professional opportunities
The Digital Marketing and Export specialization trains graduates capable of entering positions of responsibility in the function marketing ed export management of companies operating in all sectors that already use or are about to use the digital channel to create and manage relationships with their customers on a global scale. In particular, they may be classified as digital marketing manager, digital export manager, social media manager, e-commerce managers, web designer, web analysts e communications managers. Graduates will also be able to carry out consultancy activities within web agencies and digital marketing companies or start an independent profession in this field.
Thanks to the skills acquired during the course, at the end of the course the students will be able to:
- define and implement digital marketing and communication plans aimed at international markets;
- analyze and identify the most suitable web and social channels in relation to the cultural characteristics of foreign consumer targets;
- develop, also thanks to the contribution of artificial intelligence, web content for the valorization of products and brands at national and international level;
- manage the marketing of products and services on foreign markets both through direct e-commerce platforms and through the main global marketplaces (e.g. Amazon, Alibaba, etc.);
- know and correctly evaluate the national and international regulatory constraints related to foreign trade and digital communication;
- evaluate the performance of digital marketing actions and analyze the web reputation of products and brands on an international scale.
Accreditations and Memberships
UNINT is a partner of leading international academic associations that promote the adoption of quality standards of excellence in educational and scientific activities.
In particular, for its recognized quality requirements in linguistic training, the Department of International Humanities and Social Sciences is among the four Italian members of the YOU ARE CHOSEN (Conférence Internationale Permanente d'Instituts Universitaires de Traducteurs et Interprètes) and the Master's Degree in Interpreting and Translation (LM-94) is part of the network EMT (European Master's in Translation) promoted by the European Commission. Furthermore, UNINT is a member of the AACSB – Business education alliance and has started the accreditation procedure for its degree courses in the business sector.
Finally, in the context of activities related to quality assurance, since 2021 UNINT has been certified in accordance with the legislation UNI EN ISO 9001: 2015 for "Teaching, training, research and third mission activities" certifying the correct definition and execution of the processes implemented within the University.
Subjects
The educational path of the Master's Degree in International Economics and Management - Digital Marketing and Export major is structured in such a way as to provide solid knowledge and tools on the following topics over the course of the two years of study:
- i Fundamentals of International Marketing and Management and the role of digital innovation in the evolution of international trade;
- the structure and phases of a digital marketing plan and the use of web analytics as a performance monitoring tool;
- the characteristics and functioning of the main social channels present on international markets;
- the foundations of digital communication and techniques web content processing through the help of new artificial intelligence systems;
- il cross border e-commerce and the methods of managing the international marketing of products and services through direct and indirect digital channels;
- le national and international regulations connected to export, multimedia communication and electronic commerce.
Digital skills and laboratories
The professionalizing profile of the study plan is perfected by the presence of in-depth thematic laboratories focused on the main skills related to the exit profiles of the Degree Course: the Digital Content Management and AI Laboratory, the Web Reputation and Sentiment Analysis Laboratory (developed with ISTAT teachers), the Digital Advertising Laboratory (developed with Google Italy teachers) and the Virtual Reality and Metaverse Laboratory: Store Design & Management, carried out with the aid of latest-generation viewers.
Language training and certifications
Graduates of the Course will develop solid skills related to intercultural communication, thanks to the presence of numerous courses taught in English. The study plan also includes:
- 6 CFU dedicated to business English, with the possibility of choosing between a basic course and an advanced course in English for ICT;
- mandatory attendance at a Business Language Lab chosen from the following languages: Chinese, French, English, Russian and Spanish.
Furthermore, thanks to its University Language Centre (CLA), UNINT recognises the possibility for new students enrolled in 2025/2026 (undergraduate or graduate students in any of the degree courses offered by the University) to obtain a certification for your level of language proficiency.
Each student, during his/her career, at no additional cost, will be able to obtain an international certification of his/her choice among those proposed in agreement with the University: CAMBRIDGE, TOEFL iBT, DELE, CAPLE, TORFL, DELF/DALF.
Study plan
academic year 2025/2026
This page contains information about programs for students planning to begin their academic career in the fall of 2025. The information is updated as of the date of publication, but some changes may be necessary.
You can consult the complete teaching programs for the last two academic semesters. The attention that the University reserves for the evolution of the subjects studied and the dynamic needs of the world of work is the basis of the potential variations in the programs.
ECTS
Year XNUMX
ECTS
International management and marketing
The course delves into the competitive market strategies of global companies, with particular reference to international management methods, foreign markets analysis and assessment, the planning of entry strategies and international customer relationships management
8
Digital marketing and social media strategy
The course aims to develop specific skills on digital media marketing and communication focusing on strategies and techniques. In particular, the course focuses on the approaches to drafting a web marketing plan, social media marketing, tools and metrics for results evaluation.
8
International economics (foundation course) or
Economics of Global Trade (advanced course in English)
Economics of Global Trade (advanced course in English)
International economics (foundation course)
The course aims to provide a solid understanding of the theories and operating principles of international real and financial markets, with a focus on economic globalization, the international monetary system and European integration. Upon completion, students will be able to understand and analyze global and national economic scenarios
Economics of Global Trade (advanced course in English)
The course aims to provide advanced theoretical and analytical tools to evaluate the political and social dynamics that underlie international economic relations. Particular attention will be paid to the international trade theories, the management of economic relations and the analysis of globalization consequences.
9
Digital content management and artificial intelligence laboratory
The lab provides practical skills for the management, creation and optimization of digital content, integrating artificial intelligence tools to improve efficiency and creativity. Content strategy, data analysis and content management techniques for digital marketing will be acquired.
6
Budgeting Techniques (foundation course) or
Sustainability Auditing and Reporting (advanced course)
Sustainability Auditing and Reporting (advanced course)
Budgetary techniques (foundation course)
The course aims to introduce students to the principles and techniques of drawing up corporate financial statements. Students will acquire skills in internal control procedures, in the audit of financial statements and operating cycles, as well as in the evaluation of social accounting and various corporate frameworks.
Sustainability auditing and reporting (advanced course)
The course addresses the pillars of corporate sustainability at an advanced level: it does so examining the approaches and methodos that underlie sustainable corporate practices and the tools for analyzing and reporting sustainability performances.
8
European and International Trade Law (In English)
The course aims to introduce students to the regulatory system of international trade, with particular attention to the aspects governed by international treaties and conventions. Students will develop skills relating to the management of obligations, cross-border operations, and the drafting and understanding of international contracts.
8
English for International Affairs (foundation course) or
English for Information and Communication Technology (advanced course)
English for Information and Communication Technology (advanced course)
English for international affairs (foundation course)
The course aims to provide students with intermediate level language skills specific to the economic world, with particular attention to effective communication in corporate contexts and the drafting of commercial documents in English.
English for Information and Communication Technology (advanced course)
The course offers an overview on the English language in the ICT sector at an advanced level, focusing on the specific terminology of the sectors of digital communication, media and new technologies.
6
Year XNUMX
Competition law and digital communication law
The course intends to delve into the legislation regarding digital communication and antitrust regulations in technological markets, with the aim of teaching students specific knowledge on the national and international regulatory framework and the related restrictions placed on the competitive communication strategies of digital companies .
8
Digital export and e-commerce
The course focuses on the strategies and techniques of international marketing of goods and services through digital channels, examining both direct sales through corporate e-commerce and indirect sales through the main global marketplaces (e.g. Amazon , Alibaba).
8
Business data analysis (foundation course in Italian) or
Data driven decision making (advanced course in English)
Data driven decision making (advanced course in English)
Data analysis for business (foundation course in Italian)
The course provides basic skills for data analysis and interpretation, allowing students to acquire the most relevant analysis methods and techniques to support business management, market analysis and economic performances.
Data driven decision making (advanced course in English)
The course provides advanced skills in complex data processing and interpretation. It combines skills in modern data analysis tools with the ability to manage their integration into the overall managerial decision system.
8
Economics of networks and innovation
The course analyzes crucial variables, dynamics and economic impact of digital networks. Also, it accompanies students in the study of the models for the rapid diffusion of technological innovation on global markets.
8
Student's free-choice courses
Recommended:
Exports tax system
Data governance and privacy
Chinese Commercial and Tax Law
Consumer Behavior and Neuromarketing
Recommended:
Exports tax system
Data governance and privacy
Chinese Commercial and Tax Law
Consumer Behavior and Neuromarketing
Exports tax system
The course provides the necessary tax-related skills for the proper management of multinational business transactions and delves into the main domestic and international fiscal issues of import/export activities.
Data governance and privacy
The course aims to educate students on responsible data management methods found in an organization, exploring the impact of privacy regulations, the characteristics of data governance architectures and information security management.
Chinese Commercial and Tax Law
The course offers an overview of the legal regime applicable to commercial and investment activities in China and aims to deepen knowledge of the legal instruments and constraints that govern economic relations in the Chinese context.
6 + 6
Digital Advertising Laboratory (developed with Google Italia teachers) or
Web reputation and sentiment analysis laboratory (developed with ISTAT teachers) or
Laboratory on Virtual reality and metaverse: store design & management
Web reputation and sentiment analysis laboratory (developed with ISTAT teachers) or
Laboratory on Virtual reality and metaverse: store design & management
Digital advertising laboratory
The laboratory, which was developed with lecturers from Google Italy, focuses on operational management of digital communication campaigns. It allows students to learn how to correctly market products and services on the web through SEO strategies and display advertising, with the goal of maximizing return on investment.
Web reputation and sentiment analysis laboratory
The laboratory, developed jointly with ISTAT, provides students with practical skills to analyze a company or brand's online image and reputation by monitoring the “sentiment” generated by digital user ratings and comments.
Laboratory on Virtual reality and metaverse: store design & management
The course delves into the structure and definition of the metaverse and virtual reality by focusing on the tools and software for creating VR environments and on digital marketing strategies for the metaverse, in order to develop a store design project in VR.
4
Other activities
Internship or
another specialized laboratory chosen from all those activated by the Course
4
Business language laboratory (choice between Chinese, French, English, Russian and Spanish)
Business language laboratory (Chinese)
The laboratory, which requires prior knowledge of the Chinese language, aims to provide practical and cultural skills to operate in the Chinese economic context, delving into the linguistic aspects and negotiation dynamics of the Chinese cultural context.
Business language laboratory (French)
The laboratory, which requires prior knowledge of the French language, focuses on developing linguistic and cultural skills to interact in the French economic context. The aim is to provide students with a linguistic fluency suitable for understanding commercial and business dynamics.
Business language laboratory (English)
The laboratory allows students to further delve into business English, improve business vocabulary and practice speaking, listening and writing skills, in order to communicate with confidence in business situations that require advanced use of the English language.
Business language laboratory (Russian)
The laboratory, which requires prior knowledge of the Russian language, aims to provide linguistic and socio-cultural tools for communicating in the Russian economic world. Among the cognitive objectives are the understanding of commercial dynamics, negotiation practices and adaptation strategies to the Russian cultural context.
Business language laboratory (Spanish)
The laboratory, which requires prior knowledge of the Spanish language, aims to develop communication and linguistic skills in Spanish, with a focus on terminology, commercial negotiation and business presentations in Spanish-speaking contexts.
3
Final examination
12
Study Abroad Experiences and Internships
Given the strong international vocation of the University, UNINT's degree courses offer students the opportunity to spend a period abroad for study or internship purposes thanks to the network of over 100 international agreements stipulated with European and non-European universities. The University also has over 700 active agreements for internships and placements at public and private sector entities in Italy and abroad.
Path of excellence
The excellence path allows a limited number of particularly deserving students, selected on the basis of their academic results through a specific call issued annually by the University, to have free access to an additional training course compared to that envisaged in the study plan, the contents of which are defined in agreement with the student, who obtains, together with the degree qualification, aadditional certification which is recorded in the career certification
Access requirements, verification of initial preparation and pre-courses
Admission to the Course is subject to possession of one of the following qualifications:
- An Academic degree or Bachelor's degree or other foreign recognized degree that is equivalent in degree courses for the following classes: L-14, L-16, L-18, L-33, L-36, L-37, L-40 (DM 270/2004) and classes 2, 15, 17, 19, 28, 31 (DM 509/1999);
- An Academic degree or Bachelor's degree different from the above, with the acquisition of at least 50 CFUs in specific scientific-disciplinary fields defined in the Academic Regulations of the course of study.
For enrollment purposes, a mandatory interview with a board of teachers is requirde. This happens in order to verify personal preparation and the adequacy of curricular requirements.
For the academic year 2025/2026 the interviews will take place in presence and at a distance on the following dates:
- February 20, 2025 | 12:00
- May 8, 2025 | 12:00
- July 17, 2025 | 12:00
- September 15, 2025 | 12:00
- October 16, 2025 | 12:00
There is also a test verification of knowledge of the English language aimed at matriculants. Based on the results of the test, freshmen will be directed to the English for International Affairs course or to one of the advanced English courses provided in the individual courses. The dates of the English language proficiency test will be made available on this page.
To enroll in the degree course, it will be necessary to verify the possession of the requirements through the link that will be published in this section in January 2025.
Pre-courses
In order to support the start and management of studies, 4 pre-courses are available in Fundamentals of Political Economy, Business Economics and Management, Law and Statistics. Participation in the pre-courses is optional and does not presuppose pre-enrollment or enrollment in the Master's Degree in International Economics and Management.
Fees, scholarships and concessions
The University of International Studies of Rome – UNINT provides a system of fees by band that rewards scholastic and university merit as well as scholarships linked to talent and social and civil commitment for high school graduates, undergraduates and graduates.
To find out about the fees, scholarships and benefits available.
Furthermore, students who intend to enroll can access, as they would by enrolling in a state university, the Right to Study call, through which DiSCo (Regional Body for the Right to Study and Knowledge) and the Lazio Region provide benefits and services to university students to guarantee the right to study in accordance with Article 34 of the Italian Constitution, which establishes the principle of equal educational opportunities.
By participating in the call it is possible to access scholarships and benefit from financial support to cover university expenses.
The services offered also include accommodation places in student residences, and facilitated access to the canteen with meals at reduced costs. Contributions are also provided for international mobility, which support students during periods of study or internship abroad, thus promoting international educational experiences.
The notice is published every year on the website http://www.laziodisco.it/.
For further information you can consult the following document and contact the relevant office whose contact details follow.
Contacts Right to study
Sonia Fronte
Monday, Tuesday and Thursday from 9am to 00pm and from 13pm to 00pm
Wednesday and Friday from 9:00 to 13:00
Email: ufficioallostudio@unint.eu
Tel (+39) 06.510.777.296
Course of Study Steering Committee
- Anna Carla Nazzaro, President of the Master's Degree Course in International Economics and Management (LM-77) UNINT
- Alessandro De Nisco, Director of UNINT's Department of International Humanities and Social Sciences
International UNINT - Massimo Fedeli, Director of the Department for the development of methods and technologies for the production and dissemination of statistical information (DIRM) of ISTAT
- Carlo Palmieri, Vice President Pianoforte Holding SPA
- Fabrizio Lobasso, Deputy Director General for the Promotion of Italy and Principal Director for Economic Internationalization (DGSP – MAECI)
- Arianna Sassi, Sustainability Program Manager of Almaviva and UNINT graduate
