Office hours: Tuesday, 12:00 pm - 14:00 pm
Student Representative: Caterina Bigini
c.bigini@studenti.unint.eu
Tutoring:
Maria Donnarumma
maria.donnarumma@unint.eu
The Master’s degree course in Economics and International Management – Digital Marketing and Export Curriculum (LM-77) addresses the strong demand for professionals specialised in developing and implementing marketing and sales strategies for international markets and based on the use of the digital channel , in the awareness that digital media and e-commerce represent and will increasingly represent in the future the main channel for communication and access to foreign markets. According to Statista data, the value of global e-commerce is set to reach USD 8,15 billion in 2026 (up from around USD 5,1 billion in 2021), while total investments in digital communication through social media exceeded USD 2024 billion in 234 (up from USD 97 billion in 5) with a projection of further growth to over USD 2019 billion in 345.
In this perspective, the curriculum combines knowledge of the workings of international markets with theoretical and practical expertise in international marketing, the digital communication, social media management, e-commerce anddigital innovation. The lectures are complemented by seminars and meetings on the latest developments in new media, with the help of case studies and corporate testimonials.
The structure of the Course includes laboratories focused on the use of artificial intelligence in the production and management of web content (content management), on digital advertising and on the analysis of corporate web reputation through the use of sentiment analysis techniques. Students will also acquire solid language training, thanks to the presence of numerous courses taught in English and 5 laboratories on languages for business (Chinese, French, English, Russian and Spanish).
Thanks to UNINT's innovative teaching formula, students can attend both in-presence and live-stream lectures through the UNINT Everywhere platform.
Admission to the Degree course is free, with a non-selective interview to verify the initial requirements. In consideration of the characteristics of the courses and the type of professional profile for which students are trained, the Curriculum is mainly aimed at students who have obtained a Bachelor's degree in the fields of economics, languages, cultural mediation, public relations and communication.
Professional profile and career opportunities
The Digital Marketing and Export Curriculum trains graduates to enter positions of responsibility in the marketing ed export management function of companies operating in all sectors that are already using or are about to use the digital channel to build and manage relationships with their customers on a global scale. In particular, they can be employed as digital marketing managers, digital export managers, social media managers, e-commerce managers, web designers, web analysts e communications managers. Graduates will also be able to work as consultants within web agencies and digital marketing companies or start a self-employed profession in this field.
Thanks to the skills acquired during their studies, at the end of the Course students will be able to:
- define and implement digital marketing and communication plans aimed at international markets;
- analyse and identify the most suitable web and social channels in relation to the cultural characteristics of foreign consumer targets;
- develop, also with the help of artificial intelligence, web content for the enhancement of products and brands nationally and internationally;
- manage the marketing of products and services on foreign markets both through direct e-commerce platforms and through the main global marketplaces (e.g. Amazon, Alibaba, etc.);
- know and correctly evaluate the national and international regulatory constraints related to foreign trade and digital communication;
- evaluate the performance of digital marketing actions and analyse the web reputation of products and brands on an international scale.
Accreditation and Membership
UNINT is a partner of leading international academic associations that promote the adoption of quality standards of excellence in educational and scientific activities.
Due to its recognised quality requirements in language training, the Department of International Humanities and Social Sciences is among the four Italian members of CIUTI (Conférence Internationale Permanente d'Instituts Universitaires de Traducteurs et Interprètes) and its Master's degree course in Interpreting and Translation (LM-94) is part of the EMT network EMT (European Master's in Translation) promoted by the European Commission. Moreover, UNINT is a member of AACSB – Business Education Alliance and has started the accreditation procedure for its degree courses in the area of economics and business.
Finally, in the field of quality assurance-related activities, since 2021 UNINT has been certified in accordance with UNI EN ISO 9001: 2015 for "Teaching, training, research and third mission activities", attesting to the correct definition and execution of the processes implemented within the University.
Courses
The training pathway of the Degree course in Economics and International Management - Digital Marketing and Export is structured in such a way as to provide solid knowledge and tools of the following topics over the two years of study:
- i fundamentals of international marketing and management and the role of digital innovation in the evolution of international trade;
- the structure and phases of a digital marketing plan and the use of web analytics as a performance monitoring tool;
- the characteristics and functioning of the main social channels present on international markets;
- the fundamentals of digital communication and techniques for web content processing through the help of new artificial intelligence systems;
- il cross border e-commerce and the methods of managing the international marketing of products and services through direct and indirect digital channels;
- le national and international regulations connected to export, multimedia communication and electronic commerce.
Digital skills and laboratories
The professional profile of the curriculum is enhanced by the presence of in-depth thematic laboratories focused on the main skills related to the exit profiles of the Degree course: the Laboratory on Digital content management and Artificial intelligence, the Laboratory on Web reputation and Sentiment analysis (developed in collaboration with lecturers from ISTAT), the Laboratory on Digital advertising (developed in collaboration with lecturers from Google Italy) and the Laboratory on virtual reality and metaverse: store design & management, delivered with the aid of state-of-the-art headsets.
Language training and certifications
Graduates of the Degree course will develop solid intercultural communication skills thanks to the presence of numerous courses delivered in English. The curriculum also includes:
- 6 ECTS dedicated to business English, with the possibility to choose between a basic course and an advanced course in English for ICT;
- mandatory attendance of a Laboratory on Language for business with the possibility to choose among the following languages: Chinese, French, English, Russian and Spanish.
To find out the entry and exit levels of each language course in accordance with the Common European Framework of Reference for Languages (CEFR), visit the following link.
The University Language Centre grants new students enrolled for the academic year 2025/2026 (Bachelor’s or Master's degree courses in any of the degree courses offered by the University) the possibility of taking, at no extra cost, an international certification examination chosen from the certifications offered in agreement with the University: CAMBRIDGE, CAPLE, DELE, DELF/DALF, ILÀ, TOEFL iBT and TORFL.
Curriculum
academic year 2025/2026
This page contains information about programmes for students who intend to start their academic career in autumn 2025. The information is up to date at the date of publication, although some changes may be necessary.
You can consult the complete teaching programmes for the last two academic semesters. Potential variations in the programmes are determined by the University's attention to the developments in the subjects studied and the dynamic needs of the world of work.
ECTS
1st year
ECTS
International management and marketing
The course delves into the competitive market strategies of global companies, with particular reference to international management methods, foreign markets analysis and assessment, the planning of entry strategies and international customer relationships management.
8
Digital marketing and social media strategy
The course aims to develop specific skills on digital media marketing and communication focusing on strategies and techniques. In particular, the course focuses on the approaches to drafting a web marketing plan, social media marketing, tools and metrics for results evaluation.
8
International economics (basic course) or
Economics of Global Trade (advanced course in English)
Economics of Global Trade (advanced course in English)
International economics (basic course)
The course aims to provide a solid understanding of the theories and operating principles of international real and financial markets, with a focus on economic globalisation, the international monetary system and European integration. Upon completion, students will be able to understand and analyse global and national economic scenarios.
Economics of Global Trade (advanced course in English)
The course aims to provide advanced theoretical and analytical tools to assess the political and social dynamics underlying international economic relations. Particular attention will be paid to theories of international trade, the management of economic relations and the analysis of globalisation effects.
9
Laboratory on Digital content management and Artificial intelligence
The laboratory provides practical skills for the management, creation and optimisation of digital content, integrating artificial intelligence tools to improve efficiency and creativity. Content strategy, data analysis and content management techniques for digital marketing will be acquired.
6
Budgetary techniques (basic course) or
Sustainability Auditing and Reporting (advanced course)
Sustainability Auditing and Reporting (advanced course)
Budgetary techniques (basic course)
The course aims to introduce students to the principles and techniques of drawing up corporate financial statements. Students will acquire skills in internal control procedures, in the audit of financial statements and operating cycles, as well as in the evaluation of social accounting and various corporate frameworks.
Sustainability Auditing and Reporting (advanced course)
The course covers the fundamentals of corporate sustainability at an advanced level, with a focus on the principles and methodologies underlying sustainable business practices and the tools for analysing and reporting on sustainability performance.
8
European and International Trade Law (taught in English)
The course aims to introduce students to the regulatory system of international trade, with a focus on aspects regulated by international treaties and conventions. Students will develop skills relating to the management of regulatory constraints, cross-border operations, and the drafting and understanding of international contracts.
8
English for International Affairs (basic course) or
English for Information and Communication Technology (advanced course)
English for Information and Communication Technology (advanced course)
English for international affairs (basic course)
The course aims to provide students with intermediate level language skills specific to the economic world, with particular attention to effective communication in corporate contexts and the drafting of commercial documents in English.
English for Information and Communication Technology (advanced course)
The course offers an overview on the English language in the ICT sector at an advanced level, focusing on the specific terminology of the sectors of digital communication, media and new technologies.
6
XNUMXnd year
Competition and Digital communication law
The course intends to delve into the legislation regarding digital communication and antitrust regulations in technological markets, with the aim of teaching students specific knowledge on the national and international regulatory framework and the related restrictions placed on the competitive communication strategies of digital companies .
8
Digital export and e-commerce
The course focuses on the strategies and techniques of international marketing of goods and services through digital channels, examining both direct sales through corporate e-commerce and indirect sales through the main global marketplaces (e.g. Amazon , Alibaba).
8
Data analysis for business (basic course in Italian) or
Data driven decision making (advanced course in English)
Data driven decision making (advanced course in English)
Data analysis for business (basic course in Italian)
The course provides basic skills for data analysis and interpretation, enabling students to acquire the most relevant analysis methods and techniques to support business management, market analysis and economic performances.
Data driven decision making (advanced course in English)
The course provides advanced skills in complex data processing and interpretation. It combines skills in modern data analysis tools with the ability to manage their integration into the overall managerial decision system.
8
Economics of networks and innovation
The course analyzes crucial variables, dynamics and economic impact of digital networks. Also, it accompanies students in the study of the models for the rapid diffusion of technological innovation on global markets.
8
Student's free-choice courses
Recommended:
Export taxation
Data governance and privacy
Chinese Commercial and Tax Law
Consumer behaviour and Neuromarketing
Recommended:
Export taxation
Data governance and privacy
Chinese Commercial and Tax Law
Consumer behaviour and Neuromarketing
Export taxation
The course provides the necessary tax-related skills for the proper management of multinational business transactions and delves into the main domestic and international tax profiles of import/export activities.
Data governance and privacy
The course aims to train students in responsible management methodologies of data available in an organisation, exploring the impact of privacy regulations, the characteristics of data governance architectures and information security management.
Chinese Commercial and Tax Law
The course provides an overview of the legal regime applicable to business and investment activities in China and aims to deepen knowledge of the legal instruments and constraints governing economic relations with the Chinese context.
6 + 6
Laboratory on Digital advertising (developed in collaboration with lecturers from Google Italy) or
Laboratory on Web reputation and Sentiment analysis (developed in collaboration with lecturers from ISTAT) or
Laboratory on virtual reality and metaverse: store design & management or
Customer journey and CRM laboratory (in partnership with Salesforce)
Laboratory on Web reputation and Sentiment analysis (developed in collaboration with lecturers from ISTAT) or
Laboratory on virtual reality and metaverse: store design & management or
Customer journey and CRM laboratory (in partnership with Salesforce)
Laboratory on Digital advertising
The laboratory, which was developed with lecturers from Google Italy, focuses on operational management of digital communication campaigns. It allows students to learn how to correctly market products and services on the web through SEO strategies and display advertising, with the goal of maximizing return on investment.
Laboratory on Web reputation and Sentiment analysis
The laboratory, developed in collaboration with ISTAT, provides students with practical skills for analysing the online imagine and reputation of a company or brand by monitoring the “sentiment” generated by the ratings and comments of digital users.
Laboratory on virtual reality and metaverse: store design & management
The course delves into the structure and definition of the metaverse and virtual reality by focusing on the tools and software for creating VR environments and on digital marketing strategies for the metaverse, in order to develop a store design project in VR.
Customer journey and CRM laboratory (in partnership with Salesforce)
The lab introduces students to the use of the Salesforce CRM platform for the automatic management of data functional to the activities of acquisition, profiling and management of customer relationships and for the optimization of the purchasing process. Students have the opportunity to analyze the phases of the digital customer journey and to use Salesforce CRM solutions on real business cases.
4
Other activities
Internship or
other specialisation laboratory to be chosen among all those activated in the degree course
4
Laboratory on Language for business (to be chosen among Chinese, French, English, Russian and Spanish)
Laboratory on Language for business (Chinese)
The laboratory, which requires prior knowledge of the Chinese language, aims to provide practical and cultural skills to operate in the Chinese economic context, delving into the linguistic aspects and negotiation dynamics of the Chinese cultural context.
Laboratory on Language for business (French)
The laboratory, which requires prior knowledge of the French language, focuses on developing linguistic and cultural skills to interact in the French economic context. The aim is to provide students with a linguistic fluency suitable for understanding commercial and business dynamics.
Laboratory on Language for business (English)
The laboratory allows students to further delve into business English, improve business vocabulary and practice speaking, listening and writing skills, in order to communicate with confidence in business situations that require advanced use of the English language.
Laboratory on Language for business (Russian)
The laboratory, which requires prior knowledge of the Russian language, aims to provide linguistic and socio-cultural tools for communicating in the Russian economic world. Among the cognitive objectives are the understanding of commercial dynamics, negotiation practices and adaptation strategies to the Russian cultural context.
Laboratory on Language for business (Spanish)
The laboratory, which requires prior knowledge of the Spanish language, aims to develop communication and linguistic skills in Spanish, with a focus on terminology, commercial negotiation and business presentations in Spanish-speaking contexts.
3
Final test
12
Study Abroad Experiences and Internships
Given the strong international vocation of the University, UNINT's degree courses offer students the opportunity to spend a period abroad for study or internship purposes thanks to the network of over 100 international agreements stipulated with European and non-European universities. Moreover, the University has over 700 active agreements for internships in public and private sector organisations in Italy and abroad.
Pathway of Excellence
The Pathway of Excellence enables a limited number of particularly deserving students, selected on the basis of their study results through a special call for applications issued annually by the University, to have free access to a training pathway that is supplementary to the one provided for in the curriculum, the contents of which are defined in agreement with the student, who obtains, together with the degree, an additional certificate that is recorded in the academic career certification
Access requirements, verification of initial preparation and pre-courses
Admission to the Course is subject to possession of one of the following qualifications:
- An Academic degree or Bachelor's degree or other foreign recognized degree that is equivalent in degree courses for the following classes: L-14, L-16, L-18, L-33, L-36, L-37, L-40 (DM 270/2004) and classes 2, 15, 17, 19, 28, 31 (DM 509/1999);
- An Academic degree or Bachelor's degree different from the above, with the acquisition of at least 50 CFUs in specific scientific-disciplinary fields defined in the Academic Regulations of the course of study.
For enrolment purposes, a mandatory interview with a board of lecturers is requirde. This happens in order to verify personal preparation and the adequacy of curricular requirements.
For the academic year 2025/2026 the interviews will take place in-presence and remotely on the following dates:
- February 20, 2025 | 12:00 pm
- May 8, 2025 | 12:00 pm
- July 17, 2025 | 12:00 pm
- September 15, 2025 | 12:00 pm
- October 16, 2025 | 12:00 pm
There is also a test verification of knowledge of the English language aimed at new students. Based on the results of the test, new students will be directed to the English for International Affairs course or to one of the advanced English courses provided for in the individual Curricula.
To enrol in the Degree course, it will be necessary to verify that you meet the requirements.
Pre-courses
In order to support the start and management of studies, 4 pre-courses in fundamentals of political economy, economics and business management, law and statistics are available before the start of lectures. Participation in the preliminary courses is optional and does not presuppose pre-enrolment or enrolment in the Degree course in Economics and International Management.
Tuition fee, scholarships and financial aids
Università degli Studi Internazionali di Roma - UNINT provides for a banded tuition fee system that rewards scholastic and university merit as well as scholarships linked to talent and social and civil commitment for high school graduates, students about to graduate and graduates.
To find out about the tuition fees, scholarships and financial aids.
Furthermore, students wishing to enrol can, as would be the case by enrolling at a State University, access the ‘Right to Study’ Call for Applications, through which DiSCo (regional body for the right to education and knowledge) and Regione Lazio provide benefits and services to university students to guarantee the right to study in accordance with Article 34 of the Italian Constitution, which enshrines the principle of equal educational opportunities.
By participating in the call for applications, it is possible to access scholarships and receive financial support to cover university costs.
The services offered also include accommodation in student residences, and subsidised access to the canteen with meals at reduced costs. International mobility grants are also provided to support students during periods of study or internship abroad, thus facilitating international educational experiences.
The call for application is published every year on the website http://www.laziodisco.it/.
For further information, please consult the document and contact the relevant office whose contact details are given below.
Contacts Right to study
Sonia Fronte
Monday, Tuesday and Thursday from 9:00 am to 1:00 pm and from 2:30 pm to 3:30 pm
Wednesday and Friday from 9:00 am to 1:00 pm
E-mail: dirittoallostudio@unint.eu
Tel (+39) 06.510.777.296
UNINT Accommodation agreements
Università degli Studi Internazionali di Roma – UNINT has entered into agreements with various residential facilities and specialised platforms in order to facilitate students' access to housing solutions at advantageous conditions.
Detailed information on affiliated facilities and benefits are available in the dedicated section on the University's website.
Course of Study Steering Committee
- Anna Carla Nazzaro, President of UNINT Master's Degree Course in Economics and International Management (LM-77)
- Alessandro De Nisco, Director of UNINT Department of International Humanities and Social Sciences
- Massimo Fedeli, Director of the Department for the development of methods and technologies for the production and dissemination of statistical information (DIRM) of ISTAT
- Carlo Palmieri, Vice President Pianoforte Holding SPA
- Fabrizio Lobasso, Deputy Director General for the Promotion of Italy and Principal Director for Economic Internationalization (DGSP – MAECI)
- Arianna Sassi, Sustainability Program Manager of Almaviva and UNINT graduate
